Running throughout the DART timeframe, participants will define, run and evaluate a digital media experiment that supports the goals of their organizations. The steps for each experiment will follow this programme:
1. Define the action research question
Participants set out a question that encapsulates an organisational goal, or something they would like to learn / gain experience with
2. Generate ideas
Using grids, sticky notes and other workshop techniques. For example an “audience-led” approach can use ABC – Attention, Behaviour & Circulation.
3. Control scope
Working with mentors, participants will shape their ideas so that they are achievable, measurable and can be undertaken and evaluated within the timespan of the initiative. This will involve reducing an approach to specific parts of the original idea – with the aim to be finding the “minimal viable experiment” that can answer the action research question
4. Prototype and iterate experiments
Supported by mentors / industry experts, the participants will put together prototypes for their digital media experiments. Participants will be encouraged to make prototypes as simple and quick as possible – for example using prototyping software (eg Adobe XD) to explore and test user experience, rather than building a functioning interactive application. These will be iterated rapidly throughout the project.
All experiments will be designed to be measurable, providing quantitative a qualitative data to the participant, their mentors and the wider group. A key part of the project will be skills
development in interpreting and analysing results to inform further development and learning throughout each iteration.
6. Reflect and share
The focused nature of their experiments will help participants to better understand a medium, an audience, a communication technique or other identified factors. As well as generating experience and results to help answer their research questions, the initiative will help inform the macrocosm of the organization’s wider goals and development. Participants will reflect upon how the learning from the experiment can be scaled to an organizational level, and what changes in policy, infrastructure, skills or strategies would be required to support further digital development.